A research for defining students? use of social media and application of communication with digital marketing

Social media that has its position in our daily life with internet becomes more important day by day. Thus social media that we consider along with mass media plays an important role in socialization movements. Our purpose is to introduce social media that gain a new dimension to internet penetrating our life in recent years and to define students? use of social media and digital marketing communication applications in universities.Research method was literature review and survey in our study. In evaluation, editing, and analyze of data collected from field study, SPSS 18.0 statistical package program was used. It was determined that there is not a differentiation in the view that use of digital marketing and social media marketing by universities according to the gender of people participated in the study affects students? university preferences; that there is a meaningful relationship between their views that there are problems classical public relation methods used in universities according to education levels, between their gender and social networks, video sharing sites, news sites, contents included in social media, their situation of following newspaper, television and radio, and between people?s gender and becoming a member of social network sites Twitter, Youtube, Netlog, Lastfm, Yonja and Myspace but that there is not a relationship between sharing the idea that social media is the most appropriate and useful area for a company according to people?s profession; between sharing the idea that social media should be a part of communication strategies of university; and between the frequency of people?s use of internet and the average time they spend in internet.