Digital transformation of organizations: The relationship between organizational culture, organizational readiness and innovation

This study, which was conducted within the scope of the tourism sector, has a unique value since the relationships between organizational culture, organizational readiness, big data analytic capability, digital capability and innovative work behavior variables have not been comprehensively addressed in the national and international literature. In particular, the mediating role of big data analytical capability in these relationships and the regulatory effect of digital capabilities have not been examined in existing studies, which strengthens the originality of this research. The study aims to investigate how organizational culture and organizational readiness influence innovative work behavior within hotel businesses and whether big data analytic capability mediates these effects. Additionally, it explores the impact of big data analytic capability on innovative work behavior and evaluates the moderating role of digital capability in this relationship. Data were gathered from employees in three, four, and five-star hotel businesses in Antalya between July and October 2024, utilizing face-to-face and online methods. Analytical techniques included exploratory and confirmatory factor analyses, distribution checks, and hypothesis testing through LISREL and Process Model 1. Results demonstrate that organizational culture and readiness positively influence both big data analytic capability and innovative work behavior. Big data analytic capability itself positively impacts innovative work behavior. Big data analytic capability fully mediates the relationships of both organizational culture and organizational readiness with innovative work behavior. However, digital capability does not moderate the relationship between big data analytic capability and innovative work behavior.