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Impacts of hotel employee perceptions of tourist behaviors on job satisfaction

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2020
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Abstract (EN)

As a service sector, tourism is one of the areas where human interaction is most intense. Because of tourism's known economic benefits, to reach tourists who are satisfied with their travels and accommodation, we need to clearly understand employees and make them satisfied. In the past, while a lot of studies focus on individual and organizational factors that affect employees' job satisfaction, a limited number of studies deal with that how to affect tourist behaviors to employees job satisfaction' factors. Therefore, this study conducted to detect the relationship between affect tourist's negative socio-cultural behaviors, negative environmental behaviors, positive social behaviors, and negative sexual behaviors and employees' love of the job, the expectation of the future, and socio-economic conditions. The study was quantitative research and data was collected by a questionnaire from hotel's employees of Bodrum and Marmaris district of Muğla. In the study, multivariate statistical analysis methods were adopted and factor analyses (descriptive and confirmatory) and path analysis were applied. According to the results obtained from the research, it was determined that the positive social behaviors of the tourists have a positive effect on all the job satisfaction factors of the employees, and the negative sexual behaviors have a negative effect on the love of the job and future expectations of the employees. While negative environmental behaviors affect socio-economic conditions negatively, it was determined that negative socio-cultural behaviors positively affect socio-economic conditions with the love of the job and future expectations. The study was completed by interpreting the results has obtained and introduce several suggestions.

Author

Onur Benli

How to Cite

Onur Benli (Master Thesis). Impacts of hotel employee perceptions of tourist behaviors on job satisfaction, 2020, Muğla Sıtkı Kocman University.

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