Efficiency of marketing activities of hotels

With the digitalizing age, marketing activities and marketing methods have changed. In this context, business have started to use alternative marketing methods and social media effectively in order to maintain their assets, compete, and contribute to their brand image and brand awareness. Especially hotel businesses have to keep up with the requirements of the age and adapt to innovations. The aim of this research is to measure the effectiveness of the marketing activities of the 3, 4 and 5 star hotel businesses in the Taksim region. In this context, face-to-face interviews were held with the managers of 3, 4 and 5 star hotels operating in the Taksim region and the results of the interviews were explained through tables. It has been determined that the 3 and 4 star hotel businesses participating in the interview carry out their marketing activities through their cooperation with travel agencies and their primary purpose is to increase their sales. The most important reason for 5 star hotel businesses to prefer marketing activities is that they want to increase their brand image and brand awareness. In this context, it has been concluded that the 5 star hotel businesses interviewed within the scope of the research use their marketing activities more effectively. Keywords: Alternative Marketing Methods, Hotel Businesses, Marketing Strategies, Social Media.