Brand valuable effect of hotel visitors at the value of hotel brand: Point Hotel Barbaros implementation study

Nowadays, economic, social and cultural developments are closely related to the situation of the enterprises in the market. The extreme competition situation in the market leads to the evaluation of the situation in the market according to the efficiency of the marketing efforts. As a result of this evaluation, consumer's perception of products and services offered by the operator is in a position to determine behavior and attitudes. For this reason, enterprises must compulsorily follow these changes, plan and plan to meet the needs and expectations of the consumers and the products and services they give to the consumers. In addition, products and services must add value to the benefits that consumers provide. The strategy of creating 'brand value and brand loyalty' in the direction of businesses achieving their goals by obtaining a competitive advantage in the market can be an important means of adapting to these changes. The purpose of this study is to determine the effect of the brand value of the hotel, the brand loyalty of the hotel. The study consists of two main parts. In the first part, the concepts of hotel management, brand and brand value and in the second part, brand loyalty concepts are explained and explained. In the research section, the data generated by the questionnaire made with 200 people were evaluated statistically and the increase of the concept of brand value has shown that the concept of brand loyalty which occurs in the book also affects positively and increases at a very high rat Key Words: Brand, Brand Value, Brand value in hotel business, Brand loyalty