Customer relati̇onshi̇p management of pri̇vate teachi̇ng insti̇tuti̇ons for the nati̇onal uni̇versi̇ty entry tests preparati̇on and an i̇mplementati̇on

Education systems are root facts that shows us countries level of development. In the education system equality of opportunity has very importancy. Developed countries are at the good status with their education system to provide equality of opportunity. But in the developing and underdeveloped countries conditions are not at like wished. Schools are places that most appropriate places to educate and learn. But in our country inequality between schools brings solutions along. In 60s Turkey started to meet with private courses. Entrepreneurs who see the ignorances of the education system has started to open private courses. Government gives education at state schools for free. So the students at state schoosl can not be customers. But the same students become ''customer'' when they register to private courses. In our country millions of students who go to private courses race to acquire sections they want for the best future and prepare for the exams in a best way. Private courses depend on the income from their students.and therefore they have to place importance on "customer relationship management" in order to protect their present customers and gain new customers. In this research a questionnaire was administered to Istanbul's Beylikdüzü district's most student owned private courses. With the answers given to this questionnaire we would like to determine the status of the courses at ''customer relationship management'' The purpose in the first section of this research, expected to concepted the framework of ''customer relationships management''. In the second section, education concept and Turkish education system has been told. In the third section, private courses in Turkey has been examined. In the fourth section, surveys which related to "customer relationships management" have been applied.