Administrative actions regarding development of service quality on private education organizations ?An application regarding open universities and KPSS courses?

Today the service sector is growing rapidly, and quality in service concept is gaining importance. Education is one of the leading sectors among service sectors. With globalization, quality education has become one of the important subjects which our country, as well as the rest of the world, has to focus on. For quality education, expectations of students, who are the focus of education services, from education services and their opinions on education services has to be understood perfectly and education services has to be shaped accordingly. The best presentation in services is also an indicator of service quality. So, all personnel and the management has the responsibility to ensure customer satisfaction and increase quality.As in all sectors, there is a growing competition on education sector. Technological advances that have sped up, the ability to reach information anywhere anytime and in demanded formats have enabled companies to provide various options to their customers. With the competition getting more intense, customers have become more aware and selective. This also includes students that attend to private education facilities with a fee in order to increase their success in exams or ensure it. In order to gain new customers and keep the old ones, organizations have to be careful in service providing and inform their units accordingly. Focusing on management functions, effective production of goods and services, effective marketing actions and introduction to customers, providing accesible financial plans, management of the facility and organizing personnel, and continous quality control on all processes is needed.After the required literature research, we investigated service quality and customer satisfaction on Open University and KPSS courses, and defined areas for increasing the quality control that managements has to look into.Key Words: 1)Service, 2)Quality, 3)Increasıing Service Quality, 4)Education Services, 5)Customer Satisfaction