Use of conscious messages in marketing: Examination of application examples

Subliminal message; It is also described as subliminal advertising and subliminal advertising. A subliminal message used as a technical method in advertising, is a cue or visual message embedded in any object, hidden messages that are below the limits of normal human perception and are not designed to be noticed at the moment. Subliminal messages are often used in commercials, but people don't notice it, and some of these ads may need to be viewed from a technical point of view. The aim is to deceive the subconscious of people with different methods. The subconscious is a section that the human brain cannot remember. This section is constantly trying to remind and renew itself. In subliminal advertising work, coded messages are not detected directly by the recipients, but the subliminal messages are recorded In this study; A literature study was conducted by using the articles of the national and international subliminal advertisements, theses, official website of RTÜK, journals and books, and printed and audio-visual advertisements were examined in this context. Although subliminal advertisements are prohibited, it has been seen in the results that advertisers, especially nowadays, have been able to increase their product thanks to developing technology, and the emergence of multiple brands in the market by using ads with subliminal messages.