Designation of the perspective of university students towards the local elections of 2019 within political involvement manner : Examplary of İstanbul province

Communication, which is indispensable part of human life, has changed with advancing technology. While mass media such as television and newspapers were indispensable part of our lives, the internet has become an important media of mass communication. Social media tools, which use the internet in the most effective way, have become important in our lives. The politicians were looking for different ways to reach voters, especially in the times of election. In order to persuade voters to vote for themselves, they were conducting various campaigns, such as advertising on television and hanging posters. Today, thanks to social media tools, they can easily reach voters. Since the interaction in the social media tools is two-way, the voters can also convey their opinions and suggestions to the politicians. Especially politicians who want to reach young people actively use social media tools. Within the framework of determining the perspective of university students in the 2019 local elections in Turkey in the context of political participation, the study was conducted in three parts. In the first part; political communication and election campaigns was examined. In the second part, political participation and determination of voter opinion was studied. Finally, in the third section, the aim of the research, hypgothesis, sample, importance, limitations of the research, data collection tool are presented. The data were analyzed with SPSS program. In the final part of the study, suggestions are given for future studies given in line with the obtained data. In the conclusion part of the study, it was found statistically significant that the male participants were more interested in politics than women and the significance level of the participants who were not interested in politics was lower than the importance level of the participants who only voted, who followed the politics except for voting. Keywords: Communication, Political Communication, Political Participation, Youth, Social Media, 2019 General Elections