The effcet of popular culture on aadvertisements
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Abstract (EN)
After the definition of culture is emphasized, the characteristics of culture and the types of culture are mentioned, and after the definition of popular culture, the effects on society and consumers are mentioned. Starting from the description of the advertisement, the details of the advertisement are explored. After talking about traditional media and new media, comparisons are made. The effects of these media on advertising have been investigated and their cultural dimensions have been examined. In the research part, one-to-one interviews with experts in advertising have been tried to conclude on how popular culture affects advertising
Author
Nihan Eker
Institution
İstanbul University
Radyo-televizyon ve Sinema Bilim Dalı
How to Cite
Nihan Eker (Master Thesis). The effcet of popular culture on aadvertisements, 2019, İstanbul University.
License
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