Multi-dimensional evaluation of 12- month sports category search engine trends specifically for the Portugal-Türkiye comparison]

This research includes a conjunctural, multidimensional evaluation of the searches in the sports category made in Turkey and Portugal on the Google search engine between 30 April 2023 and 31 March 2024, under the 5 most popular "Search topics" and "Search titles". Relevant data was obtained from Google Trends. The purpose of this research is to examine and multifacetedly analyze the searches in the sports category made in the last 12 months on a real search engine, in Portugal and Turkey, specifically for the sports category. As a result of this analysis, it aims to draw attention to the importance of determining a strategy for sports management, understanding the target audience correctly and following the trends in this field.Trend analysis, which is used in many fields, will be developed in the light of this study in sports management sciences in the future; It can be used in fan habits, customer retention, brand value, brand perception and many other areas, and it is thought that it can be a reference for new studies in the name of Sports Management sciences