A research on the effect of promotional activities on purchase behaviors: Example of Afyonkarahisar province

Promotion; is one of the important elements of the promotion mix. It is a short-term promotion tool that affects consumers' purchasing decisions. As a result of theever-changing competitionconditions, it has gained great importance to positively influence the consumer's purchasing decision. Today, we are likely to encounter a promotional activity in every moment of ourlives. The effect of promotional activities on consumer buying behavior (Afyonkarahisar Province Case) is the basis of this study. Study; Types of promotional activities, types of consumer behaviors and promotional effects in consumer behavior are examined.