The place and importance of thermal tourism in increasing competitiveness: The case of Kütahya Yoncalı

With the renewal of the production technologies used, increased production capacities have come into question. As a result of the globalization trend of the world markets, marketing the products produced has positive effects on one side, while on the other hand, it has caused some problems. The biggest of these problems is dealing with competitors who produce and market the same product or substitute product. The necessity to compete with these rivals has led to great emphasis on competitiveness and efforts to gain superiority over competitors. As a result of these efforts, the concept of competitiveness, known as the ability to compete, has emerged. Efforts to increase competitiveness have intensified today. There is a great development in the tourism and health sciences literature, where competitiveness gains importance. Depending on these developments, thermal tourism has come to the fore. thermal tourism; aims to protect health, cure diseases and benefit from thermal facilities. In this study, the place and importance of thermal tourism in increasing competitiveness will be emphasized. The study will be examined on the example of Kütahya Yoncalı.