A Profile research on copywrites and advertising creativity

The main purpose of this study is to identify the profile of copywriters. Generally here are no agreements on the literature about the skills or the education criteria that he copywriters must have. The fields that they improve their creative abilities are ilso unknown. The design of the study was based on upon the general survey method. 100 Copywriters working in 35 advertising agencies that are the members of Advertising association answered the survey. This study is a descriptive one. Frequency tables md cross tabs were used to analyze the data. Results show that copywriters are generally bourgeois young males. Copywriters' 'iews show that they don't have enough freedom on the creative production process. Results also show that the copywriters have uncertain ideas about their business careers.