A research on the effects of graphıcal contents used ın advertısemen on the consumers

Commercials are the most effective and the most essential mass medium to inform consumers about a newly produced goods or services for a product to become widespread. It shows that there are various tools for commercials to be so much effective, fast and intelligible. The basic tools such as color, typography, photography, illustration and pictogram are used for these purposes. The relation between the advertising factor and graphic design begins right at this point. A truly used graphic design basis helps an advertisement to be in a successful strategy and a product to be sold fast and effectively. It also provides more qualified manufactures by creating a competition environment for consumers. This study aims to analyses now and which ways the advertising campaigns reach the consumers, from past to present. Also, the questionnaire e studies Show how the consumers are affected by the graphical contents which are used in commercials. Keywords: Graphical contents used in advertisements, Graphic, Advertisement, Advertisement and graphic