Promotion in health care marketing; Ideas of health care employes and patients to advertisement in a state hospital

Using marketing tools in health care publicity is a new subject around whole word and Turkey. It is seemed that like other institues, health care institutes need market tools to provide their continuity in the market which they render services. In recent years, academic studies in health care marketing area have been done also in Turkey. This is study aims representing information to health care sector menagers and academic studies. Moreover, this study is composed of two sections, as literature and regional research. in research comprehension, two different polls related to this subject have been applied to 207 patients and 201 employees of Ankara Numune Hospital. The datas obtained from these pools are tested with khi-square, student s-t test one way variance analysis and importance tests of distinction between two percentage. in this study, as headlines; health care marketing, promotion in health care marketing, health care advertisement and policies (legal way, ethical way, advertisement organization planning), ideas of patients and health care employees related to advertisement and comparison of these ideas, research results and suggestions to the result are situated.