Master'sOpen Access

Health institutions of public relations practices

2015
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Advisor: Prof. Dr. Mehmet Fikret Gezgin

Abstract (EN)

In this study, the health care public relations practices of how it is done, the methods used, the effectiveness of applied public relations activities in health institutions have been investigated. The literature search was conducted using the method historian. Has benefited from the professional knowledge and experience Work consists of six chapters have been discussed in the first part of the definition of public relations and historical development. The structure of the second part, health care, the aim has been described systems and the organization of work. The need for public relations in health care institutions in the third section, the importance and organizational issues have been examined. The fourth section outlines the manner in which health care public relations use when carrying out their activities. Focused on social responsibility practices carried out by the fifth section, the health institution The sixth and final section of the public relations activities to practice in health care quality and patient satisfaction in what has been described as examining ways. Public relations affecting the image of the institution and its activities focused on the fact that the communication with the outside world play a major role. Corporate communications link to the outside world that public relations activities, in access to the organization's target audience, the organization's mission and vision of the outside world to the conclusion that effective public relations activities reached its ability to transfer.

Author

Dr. Nilgün Kurt Bakır

How to Cite

Nilgün Kurt Bakır (Master Thesis). Health institutions of public relations practices, 2015, İstanbul Beykent Üniversity.

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