A research on the effect of corporate image on patient satisfaction in health institutions

The number of health institutions is increasing every day in Turkey. Therefore, there is an intense competition in the market. The main goal of the competition between institutions is to attract more patients to the institution, to ensure that the patients are satisfied and to ensure that the patient prefers the same hospital again ifneeded. Inordertoensuretheirsustainability in the market, theinstitutions; Among their important goals, they should pay attention to patient satisfaction and creating a positive corporate image. In this research it wasaimed to determine the effect of corporate image on patient satisfaction in a private hospital setting based in Mersin Province and findout the how socio demographic factors were differed. This research showed that which patient satisfaction dimensions standout and how the corporate image was perceive damong the patients with respect to patient satisfaction. . As a result, it can be said that the patients are satisfied with the health service they have received, that the element of "trust" has an important place in this satisfaction perception, that there is a positive institution image in the eyes of the patients and that there is a meaning ful relationship between patient satisfaction and corporate image. KeyWords:Health Services, Image, Institutional Image, Satisfaction, PatientSatisfaction