The role of socıal medıa on nongovernmental on nongovernmental organızatıons' marketıng communıcatıon: A case study on the red crescent and the green crescent

This study focusing on the use of social media for marketing communication is composed of five sections. In the first section, the development, importance, features, strong and weak sides of nongovernmental organizations, and nongovernmental organization understanding in our country and nongovernmental organizations in our country and in the world are given. In the second section, social media is broadly analyzed. In the third section, aims, principles, history, missions, duties, strategic plans to be implemented forthcoming years of The Turkish Red Crescent and The Green Crescent are given. Also, the studies on these two NGOs are also reviewed in this section. The importance of the study is emphasized in the fourth section. In the last section, the interviews carried out with corporate communication executives of The Red Crescent and The Green Crescent, Armağan PEKKAYA and Sümeyya OLCAY are given together with the findings.