A Trial model on the communication methods used in the process of providing the reflection on the social reaction in the non-governmental organizations

he social change is a process and this change regarding the aim of this process is carried out with by individuals who accompanies the change in the society. Non governmental organizations should minimize the cultural and knowledge difference İn the society. These organizations are the ones which make up a common language and knowledge level. Therefore, it provides participation of the society by developing the collective consciousness for the social change. The non-governmental organizations are the most important means which help the participation by means of communication channels and messages. Social changes can rise due to emotional effects (natural disasters such as eartquakes, floods, etc...) It is important that the non-governmental organizations could transform these emotional effects into the conscious and behavioural changes. By the time the messages are coded to be realized of the purposes mentioned above, social inspection would occur and organizations could be pressure groups in the society. It has been thought that the 1999 Earthquake in Turkey caused to the emotional effects and consequently it has been accepted as the beginning of the survey. I carried out the research in order to find out whether AKUT and TEMA,which were chosen as the main samples in the survey due to their mission, were able to transform these emotional effects into the conscious and behavioural changes in the society or not. The content analysis was made in return of the research of the news and adverts in Cumhuriyet, Hürriyet, Sabah and Türkiye the newspapers between 1997 and 2002. The message contents between 1 997 and 1 999 and priorities of the news were researchedand they were compared to the message content and priorities of the news and adverts between 2000 and 2002. In this process 478 news, 183 adverts regarding TEMA, 400 news, 15 adverts regarding AKUT were found. These materials were examined by the juri and it was determined that there had been collective consciousness and social reaction in the news and adverts regarding TEMA. Compared to AKUT, TEMA was found to have been more effective in communication process. In this process, it was found that TEMA has got the characteristic of being the mass organization and pressure group in the society. In spite of that fact, it is possible to say that AKUT was inefficient in the process of the social inspection, reaction and collective consciousness in the society.