Use of the facebook and twitter in political election campaigns: Hillary Clinton and Donald Trump dynamics that winning or losing voters in 2016 U.S. presidential election

New communication tcechnologies goes beyond the traditional media and it allows fort he emergence of a new media concept beter suited to the modern era. This new media enables social media to emerge and gives users a change to excange information and Express themselves. The popularity of social media attracts the attention of politicians and allows social media to be used in election campaigns. Politicians; Facebook and Twitter in a variety of social media opportunities with a quick and cheap commonication. The also aim to create a positive image by sharing text, video and photo content. In political election campaignsi social media was first used in the 2008 U.S. Presidential election, in this election, social media instantly picked up the positive and negative aspects of candidates and influenced the Dynamics that won or lost the election. The 2008 election has helped later presidentail candidates determine their social media strategies. In this study, the 2016 U.S. Presidential candidates Hillary Clinton and Donald Trump's share on Facebook and Twitter pages were analyzed by content analaysis. These share are; Diffrent sentiments and key words are examined.