The intermediary role of consumer informedness in the effect of consumers' use of information technologies and website service quality on repurchase intention in cross-border e-commerce

Cross-border e-commerce, electronic marketplaces operating on a global basis or e-commerce that is carried out by using e-commerce sites established by companies targeting international customers, differs according to geographical location, has longer logistics times than classical e-commerce and has customs inspection obligation. identified as a type. Based on this definition, it is thought that service quality, use of information technology and consumer information are important factors in cross-border e-commerce. E-commerce, which provides growth among developing economic trends, is important for companies that want to operate for years and increase their profitability in terms of gaining new customers and maintaining their relations with existing customers. For this reason, it is thought that cross-border e-commerce companies should consider these factors that affect repurchase intention. In this study, the cross-border e-commerce and problems of cross-border e-commerce, the importance of consumer information technology use and website service quality in cross-border e-commerce, which are thought to be related to repurchase intention in cross-border e-commerce, are explained. For this purpose, data were collected through a questionnaire on the participants doing cross-border e-commerce shopping and the data obtained were analyzed by the Structural Equation Modeling method. In the light of the analysis, it has been concluded that there is no significant relationship between Consumer IT (Information Technologies) Use and Consumer Informedness, there is a significant relationship between Web Site Ease of Use and Repurchase Intention, and there is a significant relationship between Consumer Informedness and Repurchase Intention. In addition, it was concluded that there is no mediation relationship between Consumer IT Use and Repurchase Intention. Keywords: Cross-border e-commerce, Consumer IT (Information Technologies) use, Website service quality, Consumer informedness, Repurchase intention