Advertisement of search engines in social media

As the internet users can access any kind of information that they search through search engines, it creates opportunity for the advertisers and also provides occasion to promote directly their products and brands to the ready-to-buy customers. "Advertisements of Search Engines in Social Media" has emerged due to the necessity of a new supportive advertising model that make internet users, who are generally not ready to buy immediately, coincide with the product and brand advertisings that the users examine and visit on the social media platforms where they spend most of their time concerning the mobility of consumption motive and effecting the buying behavior in search engine advertising type which provides high profit and positive feedback for any kind of small and large scale enterprises. The most important material in this study is the opinions of the experts in social media advertising. This research created for the necessity of cognitive definition about this subject to find out all content by creating a model from the interpretations of the competent participants. Therefore, the general purpose in social media advertising is affecting the customers by acting as a reminder. This effect is variant from sector through sector but for the most part, it's positive. The basis of the campaign's strategy is segment the target audience analysis and indicate frequency range for attach importance to update. Large-scale corporate firms have high awareness in respect to this advertisement model and they use it frequently unlike the small-sized enterprises, and those findings got used in this study for trying to explain what the ads of search engines in social media is and how it is applied. It is aimed to guide the prospective researches by constituting fundamental points concerning this newly launched advertising model.