Reseach of the influence of social responsibity projects on consumer purchasing behaviour

As a result of the emerging developments by globalisation, the concept of social responsibilities become an important and crucial subject for organisations and as well as consumers. Observations show that consumers exhibit purchasing behaviour towards organisations which run social responsibilities in their management strategies. In this study, the relationship between "Social Responsibility Projects", " Consumer Purchasing Behaviour" and " Corporate Image". In this research, influence of social responsibility projects on consumer purchasing behaviour is intended to benefit enterprieses and researchers. As a result of the literature review, it is that social responsibility projects are taken into consideration by both organizations daily observed and are becoming increasingly widespread. The data collected by using questionnaires anf analyzed by SPSS. The questionnaires were collected from a total of 316 people. Statistical analysis was performed by using the sampling method in Istanbul. As a result of the analyzes, it was observed that socail responsibility projects and consumer purchasing behavior were directly and positively effective. This reseach consists of four main parts. In the fist part; consumer behavior, in the second part; social responsibility, in the third part literature work for corporate image has bees involved. In the last part there are information about the analysis of data obtained from the survey.