SPA services and consumer satisfaction

In the previous years, the Spa centers, which served as Spa treatments, have been replaced by the rapidly developing SPA centers. The interest in SPA centers has brought competition among the enterprises. People prefer the SPA center because of stress relief, curiosity, having a good time, receiving health services, relaxation and renewal. If the companies providing SPA services, keep the customer satisfaction in the forefront and provide services with experienced staff, they will have an advantage over their competitors. The companies offering SPA services are active in both health and tourism sectors. The reason for this is that it contributes to the improvement of the health of its guests and to the psychological and physical comfort. The aim of this study is to determine the reasons of the consumers who purchase SPA services and the characteristics of SPA consumers and the expectations of the enterprises. With the data in this study, it is aimed to investigate the profile and satisfaction of the customers visiting SPA centers in Istanbul and guide the service providers and give information about what the companies should pay attention to in order to ensure customer satisfaction. .