Sustainable marketing transformation process and an application to this process: Marks & Spencer model
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Abstract (EN)
In this master?s thesis study, explanations as in details about sustainability and sustainable consumption, defined sustainable marketing and sustainable marketing mix has been established. In survey of sustainable marketing transformation some elements found that should done by business and Marks & Spencer?s application to sustainable transformations process examined with case study method. In this context business application to sustainable marketing transformations process were proposed.
Author
Meftune Özbakır
Institution
Bolu Abant İzzet Baysal University
Division of Business Administration
How to Cite
Meftune Özbakır (Master Thesis). Sustainable marketing transformation process and an application to this process: Marks & Spencer model, 2010, Bolu Abant İzzet Baysal University.
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