Touristic product diversity policies in extension of sustainable tourism and case of antalya

The economic, social, political and technological developments in the world have affected tourism and as a result ?sustainable tourism? approach came into existence. Environmental, economic and socio-cultural aspects of tourism development and within the framework of sustainability, the long term sustainability means a convenient balance between these three concepts. While sustainable tourism provides a high-level of satisfaction to the tourist, it also should protect the environment. Product diversification is becoming more important in tourism markets. Because of similar destinations and a lot of firms which produce the same product in tourism market creates a strong competition. From many aspects the products are alike and for that reason firms and destinations are trying to find ways of differentiating their products. Because of its? natural, historical and socio-cultural supply data and diversification Antalya is one of the most important destination of Turkey. In this study, tourism policies of Antalya, (a city which plays an important role at Turkish tourism), have been investigated and which products have to be developed in order to ensure sustainable tourism have been designated.