Forming demand forecast-based customer focused production planning and an application

The most basic thing that the companies can do to minimize their costs is to usetheir limited sources effectively. To achive this, they must prepare accurate productionplans for the future. The companies should not only consider their current productionsbut also future and plan every necessary production factors, also if needed it sholudbring new investments.If there is more production than the demand, this will result in over stock and inthe end it will cause the increase of costs. On the other hand if the customer orders cannot be covered by the production it can sell nothing and this is one of the reason why thecompanies loose customers.In this paper, qualitative and quantitative demand forcasting techniques areexamined, the most appropriate technique is identified, and the most realistic forecastsare tried to be made with an application for the customer focused production plannigwhich are used to realize the targets of the company.Key Words: 1) Production Plannig, 2)Demand, 3) Customer, 4) Planning,5)Forecast