The effect of supply chain agility and operational logistics service quality on consumers' online purchase intention

In today's rapidly changing business world, as customers' expectations and demands continually evolve, businesses are focusing on the concept of supply chain agility, which requires flexibility to keep up with this change. Supply chain agility enables businesses to quickly adapt to changes in demand, optimize inventories, streamline processes, and enhance supplier collaboration. This situation provides businesses with the opportunity to better meet the changing needs of customers and ensure their satisfaction. An agile supply chain increases customer satisfaction through factors such as fast delivery, offering the right products at the right time, meeting customer demands and improving service quality. As a result, customer loyalty and repeat purchase volume increase, competitive advantage is obtained and the success of the business is ensured. In this thesis, it is examined how the supply chain agility and operational logistics service quality of online shopping platforms affect customers' satisfaction with their shopping and them repurchase intentions when it comes to the same online platform. The data obtained with the questionnaire answered by 650 consumers were analyzed. According to the research findings, it has been concluded that supply chain agility and operational logistics service quality have a significant and positive effect on customer satisfaction and repurchase intention. In the conclusion part of the thesis, evaluations and recommendations for businesses and future studies were conducted.