Translation with digital data: Advertisement translation in the algorithmic age

This study aims to find answers to the questions of how communication, advertisement and advertisement translations have been transformed as an intertwined whole with the technological developments in the digital age. It will explore ways in which this transformation has affected the translation processes and the products of digital texts, and the possible consequences of this transformation for translation studies (TS) and the translation profession. In this regard, the transformation of communication, advertising and translation from past to present is explained by considering the historical, social and technological foundations of this transformation. In the study, today's technologies and how they are used in practice are discussed in the context of communication, advertising and translation with typical examples; a theoretical discussion on current digital advertisement writing and translation practices is made, and how artificial intelligence and algorithms in the infrastructure of the process are explained in the context of advertising content. In addition, there are important inferences and suggestions on translator training such as how such innovations will be reflected in translator training, what awaits the translators of the future and what should be done to prepare them in accordance with the expectations of the sector.