A research to determine knowledge, attitudes and behaviors of consumer towards environmental sustainability and ecological fashion

The concern over the relationship between human and environment has brought sustainability to the forefront of company strategies. Due to the environmental load and fast consumption, fashion industry is also affected by this process. Companies are embracing the green marketing concept to capture the new environmental market. In this context, determining the knowledge, attitude and behaviour of consumers towards environmental issues is very essential for the success for marketing strategies.The purpose of this study is to determine knowledge, attitudes and behaviour of consumers towards environmental sustainability and ecological fashion. A survey was administered to consumers in Eskişehir and data were analysed using descriptive statistics, t-test, one way ANOVA and Correlation Analysis.