Investigating the factors affecting consumers' behavioral intentions towards drone food and beverage delivery service

The aim of this study is to examine the effect of functional motivation, hedonic motivation, perceived trust and perceived risk on consumers' intention to use and positive word-of-mouth intention towards drone food and beverage delivery service. For this purpose, data were collected from the target population using snowball sampling method and social media tools. Using an online survey, data were collected from 210 people who watched the video about the drone delivery service. Statistical analyses of the data were performed using SPSS, AMOS and Jamovi. As a result of the analysis, it was found that functional motivation, hedonic motivation and perceived trust have a positive and significant effect on intention to use, while perceived risk has a negative and significant effect on intention to use. Moreover, functional motivation, hedonic motivation and perceived trust have a positive and significant effect on positive WOM intention, while perceived risk has a negative and significant effect on positive WOM intention. The results of the study were discussed and recommendations were made.