Consumer perception of corporate social responsibility practices

In recent years, corporate social responsibility has become an important subject for companies and also consumers in our country and in the world. It is observed that the social responsibility awareness of the companies and their social responsibility campaigns affect the behavior of consumers. The positive attitudes of the consumers towards the companies that have a responsible management approach and develop social responsibility activities has led the companies to make more research on this issue and to give greater emphasis on social responsibility practices. The responsible companies performing social responsibility activities create an impression that they show respect for the rights of consumers and employees, protect the environment and they are responsive to social problems and it provides competitive advantage to the companies.