Analysis of consumer online impulse buying behaviours: An application on private shopping sites

Increasing popularity of internet and internet usage caused internet as a market place. Online shopping started to compete with traditional shopping Although traditional shopping models are preffered to online shopping;,when the internet entered to our lives newly is considered; it can be said that the future's consumer's shopping model is online shopping. The important part of internet shopping today is done through private shopping sites that serve fashion and brand products with limited access and limited campaigns with quite discounted prices and most of the time with impulse buying behaviour. At this study, determination of whether consumers show impulse buying behaviour at private shopping sites or not is targeted. In this context, a research of Aydın city is done and data is collected by survey method from the participants that attended to the research. As a result of research datas analysis,it is detected that the consumers attended to the research show little level impulse buying behaviour and make decision of their buying decisions according to evaluation of certain criterias or after buying period processes. It is determined that there is a linear relation between impulse buying at private shopping sites and montly reveue, and also it differs according to the consumers' demographic properties such as age, gender, marital status, education and occupation. KEYWORDS: Online Shopping, Private Shopping Sites, Consumer Behaviour, Impulse Buying