Consumer society and changing childhood

Consumption, at first glance, as it may seem today as a phenomenon with causes and consequences of economic, social and psychological dimension the economic dimension move to the front of the process. In today's world of consumption, showing himself to us in every area of our lives and consuming has become a structure that encourages us into action at any moment. In this sense, it has become an inevitable part of our daily lives. Everything changes and evolves rapidly due to technological advances. These days, the irony of "happiness by consuming" is imposed on individuals. In this study, consumer society and consumer culture are explained in a conceptual way and studied in a historical context. Focuses on the history of the concept of child and childhood together. In modern times, children are under the influence of social media, fashion trends and advertisement. How children acquire the consumer identity is mentioned in this study. In the last part, the effect of consumer culture on the changing childhood is explained. In today's world, contrary to the natural course of childhood, adulthood and immediately mutate into quickly pull are going to this leads to lost childhood and the language of the discourse.