Service quality in tourism sector: comparative study on thermal hotel enterprises in Turkey and Kazakhstan

Health and treatment are one of the most important motivations for participation in tourism activities. Since ancient times to our days people want to take advantage of nature's restorative features, visit the thermal resources and try to carry about theirhealth. Nowadays, the number of people participating in thermal tourism activities, especially in developed countries is rapidly growing, aging population as part of the third age and health purposes tourism participate in thermal tourism. Determination of customers desire, needs and expectations in thermal tourism businesses, their satisfaction and loyalty will increase benefit of enterprises and will contribute to the economy of country. In addition, giving employment opportunities will provide a positive impact on domestic and foreign tourism. This study also is intended by analyzing the quality of service offered by the thermal hotel enterprises operating in Turkey and Kazakhstan, to develop various proposals for improving the quality of service and determine the differences between the enterprises in the two countries. According to the results obtained; When customers participating in research were asked about the reasons for going on vacation Kazakh customers as well as Turkish customers chose the options to