Consumer behaviour in tourism and a survey study of holiday locatron selection

The common assumption in the models of consumer behavior shows that there are certain variables that effect consumer behavior and these variables have some common points. The factors that effect consumer behavior are usually observed in three groups; psychological, socio-cultural and demographic. In the content of this thesis, for realizing necessary and sufficient actions, it is observed that; how consumers perceive the concepts of holiday venue, transportation, the distance between residence and holiday location, how the personality influences these decisions, how the attitudes take shape, and how the different reference group effect the decisions and finally how the current models of behavior patterns are revealed. The relationship between social class and other demographic variables in the process of holiday decision are tested. Especially it is found that, socio economic status influences the holiday decisions.