Product differentiation in tourism that using of underwater cultural heritage areas as tourism product, a project of replica shipwreck: Example of Side

Underwater cultural heritage sites have both sensitive and an interesting structure. In this study the location and value of underwater cultural heritage in tourism product differentiation was tried to measure. Research area of this study has been chosen as Side due to the history and maritime community past. For this purpose, interviews with stakeholders was provided in terms of region, which will take place in the creation of a new tourism products. As a result of evaluation taken from stakeholders, ıt's rised that underwater cultural heritage is to be evaluated as underwater cultural tourism. Within the scope of the study, in terms of heritage and tourism activities' effect size, promotional opportunities has been discovered and brought recommendations. In the end of the research, for the underwater cultural heritage an example of replica ship wreck project has been developed. Keywords: Product Differentation in Tourism, Underwater Cultural Heritage, Replica Ship Wreck, Side.