The releatonship of advertising costs among banking performance at commercial banking sector

Commercial banks that have indispensable tools like monetary and credit policies in the economy, need to inform customers about the services and products they produce, are encouraged to purchase them. Therefore they use advertising as a means of increasing profits. The advertisement activities make costs. This ad expenditures made by commercial banks, the releatonshıp among their performance are subject of this study. In this study, the effect of ad expenditures on commercial bank performance is researched by panel data set. The performance of commercial banks in the data set; return on assets, return on equity and net interest margin are dependent variables whereas advertising expenditures are defined as independent variables. Firstly stationarity of panel data tested with unit root test, then long term relations between variables analyzed with Pedroni tests and causality test analyzed with Granger test. Keywords: Commercial Banking, Banking Performance, Advertisement Expenses.