The use of women's image in poster designs 1980s in Turkey

Banners, The idea of explaining in a fast and a direct path, an owner of a visual feature communication is taking a place in our lives. Poster design found that for the commercial of their country, Reflecting the cultural and political features on people is creating a psychological and a socio-cultural influences. Advertisement posters, it is inciting to purchase cultural or social posters showing the difference from the rest of the advertised product or the brand. In the first era of introduction of female figures portrayed women as a symbol of fertility, When the bride modern times have attempted to reinterpret the image of the woman and started to create the image of the ideal woman. In the modern era with sexuality, directly or indirectly, he began to stand out. The religious or academic qualifications of women are not longer important enough. They began to be used as sexual objects. The objectification of womens' visualization lead to be overcharged what revealed on the other hand look perfect in the female image. Engage with the development of the female image has become part of the trade. Today, The body is transformed into a reduced image of women While side consumption is fueling, on the other hand it has been converted into a commercial object invested with devaluation on the mechanism of conversion to the desired effects on women. Women began to be consumed while consumption referring to the other side. Ads, encouraged situation by changing the external appearance of people who come to our purpose, we have to believe in showing these changes. However, the female body in advertisements aimed generally presented as a sexual object to influence and persuade others. Usually women images are used in advertising to attract men for products. By using presentaions of women they even create an effective appeal for most oridinary products or news. Because of this, women in the media is increasing. Nowadays, advertising newspapers, magazines and television encounter with a beautiful woman became extremely natural. Besides the ads housewife was observed that the decline in the projected image of women and workers. Women ranging in value when combined with world began to be consumed as a sexual object. According to research carried out many of sexuality is to contribute to the brand and the ads that use the woman reached the conclusion that the object is to be more effective on consumers. Key Words: Banner, design, female, figure, image, sexuality, posters, object, advertising