The investigation of the factors that effect consumer behaviors in Turkey and Azerbaijan: An implementetion at automobile sector

In front of unlimited products consumers who are in conscious conditions have been the main focuses of marketers. Consumers who have independent decision facilities but were dependent in front of limited offers in the past times have been the aims of the unlimited firms nowadays. The power which provide the consumers with these scopes are the factors which guide them during purchase process. The subject factors have been termed as social-cultural factors, personal factors, psychological factors and marketing factors on marketing literature.Social-cultural factors are the enviromental factors such as culture, social classes, reference groups and family that consumers have been surrounded by and they apply while purchasing. Personal factors consist of demografic components such as age, sex, profession and education which people possess. Psychological factors are motivation, perception, learning and believes that people are under the effect of. Eventually the marketing factors which are effective at formation and progress of peoples? needs consist of production, quotation (making prices), promotion and distribution. The automobile consumers in Turkey and Azerbaijan are making buying decisions under the effects of the same and different factors either. The reason for the difference between the cultures despite of the same ethnic roots derives from the effects of the different foreign cultures in the past and the different political and economical conditions are being carried out in the two countries.In this thesys it is being aimed to investigate the factors that effects consumers purchase decisions. In the first two sections the factors effects counsumers buying behaviors, and Turkey and Azerbaijan automobile sectors has been dealt. In the third section the people who possess automobile in Turkey and Azerbaijan have been tried to determine and compare, and with this it was aimed to contribute the relevant literature.