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Representation of motherhood in Turkish television commercials

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2003
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Abstract (EN)

ABSTRACT REPRESENTATION OF MOTHERHOOD IN TURKISH TELEVISION COMMERCIALS Elif Gizem Uğurlu Department of Cinema and Television Anadolu University, Institude of Social Sciences, December 2003 Advisor: Professor Nazlı Bayram Motherhood is located in a private field as a result of gender segmented division of labor. This comes from gender identity of motherhood. Stated identity covers bearing baby, traditional housekeeping and other related. This growing circle strengthens itself with its ongoing determined charasteristics and the role of media takes an important role in this process In this study, motherhood in Turkey, within its histoircal context, is tried to be examined in terms of its own structure and how Turkish commercials represent role of the mother.. Ill

Author

Elif Gizem Uğurlu

How to Cite

Elif Gizem Uğurlu (Master Thesis). Representation of motherhood in Turkish television commercials, 2003, Anadolu University.

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