A study on determining the factors affecting brand preferences in the garment sector of foreigners living in Turkey

In a globalizing world, enterprises are able to continue their activities and growth can occur only with the appropriate business structure to production standardization. In this context, the strategic direction of the company due to be updated rapidly changed the economic and social balance undergoes be open to ways to survive era of innovation. winning new customers and existing customers have made significant efforts to be able to satisfy the more the concept of branding. This is why the investi-gation of brand preferences are decisive for new steps to be taken. Knowing the brand attitude of foreigners living in Turkey, to identify the right target market and knowing about the foreigners in Turkey is an important case on behalf of her brand preferences develop appropriate strategies. For this reason, work on the concept of brand and branding have been investigated. This study investigated the era of economic and social stability to protect and im-prove the brand name and brand management processes affect what aspects of con-sumer buying trends. For this reason, trends in the garment industry of foreigners living in Turkey and brand trends were examined by an application.