The place of cultural heritage elements in Turkey's tourism diplomacy in the context of international public relations and public diplomacy

In this thesis titled "The Place of Cultural Heritage Elements in Turkey's Tourism Diplomacy in the Context of International Public Relations and Public Diplomacy", the place of cultural heritage in the UNESCO World Cultural Heritage List and the Tentative List in Turkey's tourism diplomacy has been investigated. Within the scope of the study, "Places included in the UNESCO World Cultural Heritage List and their status have a role on the image of Turkey.", "Turkey's archaeological and cultural wealth plays a positive role in the image of Turkey." and "Cultural heritage elements and related tourism diplomacy occupy an important place in Turkey's public diplomacy." were tested using online survey and content analysis methods, and all three hypotheses were confirmed. Within the scope of the study, first of all, the image of Turkey in the target audiences and the place of World Cultural Heritage elements in this image were examined. In the study, while the online survey method was applied to test the first and second hypotheses, 492 tweets of Go Turkey Twitter account between 01.06.2019 and 31.12.2019 were subjected to content analysis to test the third hypothesis.