The role and importance of competitiveness integration in the international target market selection; an evaluation of the special sector of the solar panel

The intense increase in competition with globalization has made it compulsory for enterprises to open up to foreign markets. Companies that want to achieve competitive advantage in global markets follow economic, cultural, demographic, political, legal and technological developments before forming their strategies. This development requires companies to evaluate the environmental conditions well in order to determine the right strategies in the areas of management and marketing. Small and medium-sized enterprises, which are the first stage of entry into international markets, focus on export to determine market orientation, competitor and customer conditions. Businesses that start their international marketing activities with export require strategic moves in order to take part in a competitive environment. Businesses need intelligence for successful strategic moves. The concept of yan intelligence stratejik is based on the state policies as well as the structures of economies and enterprises. In the stage of filtering and implementing the information obtained in international markets, the power of intelligence is felt with increasing competition every passing day. In addition, businesses must collect strategic information about their competitors and products effectively and turn it into a strategic advantage. In this context, the information provided by Competition Intelligence is guiding. This study helps to determine the target markets and provide a competitive advantage by providing information flow based on the Competitiveness Intelligence for the companies wishing to take place in international markets with the solar panel product in the energy sector. In the first part, a literature review on entry into the International Market for a clearer understanding is made and the second part includes the research on the solar panel product of the Competition Intelligence concept and the interviews of the enterprises in this sector. The data obtained through databases and interviews are the secondary data sources that are needed in the market research for enterprises. There is a judiciary in the sense that the enterprises that export intelligence and exports are more successful.