The level and importance of public relations in the process of international branding: A riview of Turkish textile companies opirating in Kazakhstan market

Brand building is a solid form for competitiveness in today's modern economic system and also in the relationship to the whole organizational structure of a company. The aim of this study is to examine the theoretical framework of brand building practices and the factors that affect the brand building process; brand management, rules and brand strategies. The study presents analysis of factors affecting the brand building process such as communication, advertisement, public relations and integrated marketing communications; will look at the strategies employed to shape the corporate brand in the minds of the target group and the consequential branding benefits to the organisation will be examined.