Selection of the analytic hierarchy process of logistics enterprises engaged in international transport: Application in Vestel White Goods Company

Meaning shipping and transportation as a word, logistics has always been a focal point ever since the invention of the wheel. As of the industrial revolution, the importance of massive production have come to the fore and together with that, producing qualified goods and transporting these goods to the customers properly and fast have become equally important. Every company tries to reach the highest service quality with the lowest costs. So, the companies are supposed to make the best choice under these complicated and challenging circumstances. Recently globalized world in both national and international transportation caused a fierce competition atmosphere. It has become a necessity for international transport logistics firms to understand and take part in all parts of the process of logistcs operation from the manufacturer to the consumer. Especially in today's competitive world with a large number of logistics providers, logistics companies need to overlap the borders of competition and become supra-competitive in the this market. Logistics, with the potential of becoming one of the leading sectors in the future, is regarded as one of the fastest growing sectors in Turkey. Linking Asia, Europe and Africa continents each other, being a bridge between Asia and Europe, neighbouring the oil-rich countries, and having strategically important harbors, Turkey has a great importance in the development of national and international transport and contributes largely to the growth of international transportation. This study mentions the importance of logistics and international transportation. Being an international transporter, Vestel White Goods Company has been practiced by using one of the multiple-decision making methods. Using Analytic Hierarchy Process (AHP) to determine which transportation method, as 7-criteria cost, speed, reliability, capacity, fuel price, delivery, flexibility; as 3 alternatives air transportion, road transportation and maritime transportin is applicated. Keywords: Logistics, International Transportation, Multi-Criteria Decision-Making (MCDM), Analytic Hierarchy Process (AHP)