Relationship between viral advertisements and visual communication design
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Abstract (EN)
Viral advertisements are one of the most popular and efficient advertisements which are highly applied across the world. Therefore; viral advertisements are highly preferred as an alternative to ordinary advertisement campaigns thanks to its innovative usage and easy access by the target group. Recently, viral advertisement techniques have considerably been developed in the world. Communication network and other sources which are available today can be utilized much more easily through Internet and the method of Word of Mouth (WOM). When viral advertisements in Turkey are taken into consideration, it is realized that there is a good profile which is gradually getting better.
Author
Aylin Tokel
Institution
How to Cite
Aylin Tokel (Master Thesis). Relationship between viral advertisements and visual communication design, 2017, Feyziye Schools Foundation Işık University.
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