Marketing of cities in local development and creation process of trademark cities: Siirt city case

The purpose of this thesis is to determine the factors in creation of trademark cities, their marketing in local development and to accentuate Siirt's physical and non-physical attributes to determine it's trademark identity. A literature review has been done as the first step on Siirt's road to becoming a trademark city. For this literature review, governorate, university, municipality, chamber of trade and industry archives, libraries and digital networks have been used. Also, field research to determine the trademark identity and image of Siirt has been done. In this field work we evaluated how the city administrators viewed the city. With the findings of this study we tried to determine the identity and image factors of Siirt and to make Siirt an attractive city to tourism, education, investment and living, also called a trademark city, giving suggestions highlighting said factors. Keywords: Local Development, City Marketing, Trademark City, Siirt.