Visual language analysis of local media websites: The case of Konya

The aim of this study is to determine how the websites of local newspapers in Konya are designed in the context of graphic design principles and elements and web design principles and to evaluate the possible effects of design on user perception. In line with the aim of the research, the websites of 7 local newspapers in Konya were selected as a sample with descriptive analysis technique and the websites were analysed in terms of graphic and typographic aspects. The use of visual hierarchy, colour, space, line, grid systems and similar methods and design integrity based on the Gestalt principle were examined separately. By evaluating the visual experience offered to the user, it is assumed that the contents reinforced with design positively affect the user experience, strengthen the corporate identity of the website in question and make it preferable. Analysing the visual language of the local newspaper websites subject to the study will provide guiding examples and recommendations to designers and site owners who want to design user-friendly websites, strengthen their brand and make their content visible and accessible with the example of these local newspapers. The importance of graphic design for local newspapers, which have become inevitable to adopt a more integrated journalism style with the internet due to the development of technology and user habits, to convey their messages with the desired effect will also be revealed within the scope of the study.